About

Witch City Broom Company is a place where Salem’s magic is shared through craft, creativity, and community. More than just a retail shop, we invite you to step into an experience grounded in Salem’s rich history and brought to life through locally curated goods. Each broom is handcrafted locally in Salem by skilled artisans, some of whom are practicing witches, bringing care and intention to every piece. 

For those who wish to take part in the magic, guests are invited to craft their own broom in our Witch City Broom Workshops, hosted in our elegant Victorian classroom just steps from our retail shop. 

As a proud sister company of award-winning Witch City Walking Tours, we blend storytelling and craftsmanship to honor the magic, mystery, and sense of belonging that make Salem truly one of a kind.